Where to Put Perfume – Tips for Long-Lasting Fragrance

Perfume is more than just a scent – it’s an expression of personality, mood, and style. But if you find your fragrance fading too quickly, the issue might not be the perfume itself – it could be where you're putting it. So, where to put perfume to make the most of your favourite scent?

At Kennedy’s Pharmacy in Ballymena, we often get asked how and where to apply perfume for the best effect. Whether you're using a fresh summer spray or a rich evening scent, understanding perfume placement can make all the difference.

Pulse Points Are Key

Perfume reacts to body heat, which helps release and diffuse the scent throughout the day. That’s why applying it to your pulse points – where blood vessels are closest to the skin – is so effective.

Here are the best pulse points to apply perfume:

• Wrists: Probably the most common spot, and for good reason. Just don’t rub your wrists together – this can break down the fragrance molecules.

• Neck and Collarbone: These areas radiate heat and allow the scent to gently rise.

• Behind the Ears: Great for a more intimate scent trail that others notice when they lean in.

• Inside of Elbows: A lesser-known but excellent pulse point that releases scent subtly.

• Behind the Knees or Ankles: Ideal for summer or when wearing dresses – fragrance rises, so applying it lower on the body can create a beautiful scent trail as you move.

Apply to Moisturised Skin

Perfume lasts longer on hydrated skin. After showering, apply an unscented moisturiser or body lotion before spraying your fragrance. This helps to “lock in” the scent and extend its longevity.

Don’t Forget Your Clothes – Carefully!

Spraying a light mist onto clothing (from a distance) can help your scent last all day. Fabrics tend to hold fragrance longer than skin. However, always test a small area first, especially with delicate materials like silk.

Fragrances We Love

Looking for your next favourite scent? At Kennedy’s Pharmacy, we stock a range of beautifully crafted perfumes for both men and women, including Verset Parfums and Inis – all available in-store and online.

• Verset Parfums Elle (50ml) – A soft yet confident floral-fruity blend for women who love elegance and charm. Apply to your neck and wrists for a day-to-night scent that lingers beautifully.

• Verset Parfums Choice (50ml) – A refined and masculine fragrance for men, combining citrus freshness with woody depth. Try a couple of sprays behind the ears or across the collarbone for a bold, long-lasting impression.

• Inis Cologne Spray (100ml) – Inspired by the sea, this unisex fragrance is clean, uplifting, and perfect for everyday wear. For best results, spray on moisturised skin and refresh during the day with a mist on your clothing.

Browse the full Verset Parfums collection here to find your perfect scent.

Final Tips for Getting the Most from Your Perfume

• Less is more: A few well-placed sprays are more effective than overdoing it.

• Store properly: Keep your perfume in a cool, dark place – not the bathroom – to preserve its scent.

• Reapply if needed: Some lighter scents may need a top-up in the afternoon, especially during warmer months.

Find Your Signature Scent at Kennedy’s Pharmacy

Knowing where to put perfume is just as important as choosing the right fragrance. Whether you prefer something light and fresh like Inis, or something warm and luxurious like Verset Elle or Choice, you’ll find it at Kennedy’s Pharmacy in Ballymena.

Shop in-store or online, with fast delivery across the UK and Ireland. Let your fragrance last longer — and make every spray count.